Topics to be Covered
Session 1 (60 minutes)
What is Qualitative Market Research?
Initial Steps/Project Planning
Establishing Project Objectives
Session 2 (90 minutes)
Developing the Respondent Specifications
Creating Recruiting Screener
Session 3 (90 minutes)
Preparation of the Discussion Guide
Session 4 (90 minutes)
Conducting the Sessions
Session 5 (60 minutes)
Role of the Moderator