Understanding and Utilizing Qualitative Market Research
Why This Course?
An Opportunity...
to obtain greater insight into qualitative market research and how it can be utilized as a marketing tool to understand "why customers make decisions they do"
Practical Learning...
this is a multi-session online course written and taught by an experienced qualitative market research consultant sharing the knowledge and experience he gained over the past four decades
It Is Personal...
each one on one session allows for thorough discussion and follow-up between you and the instructor...creating a better learning environment for you
What Is The Format?
Five separate one on one online sessions with flexible scheduling to meet your needs
Sessions are scheduled for either sixty or ninety minutes, to allow ample time to cover the planned topic
Each session includes examples to bring a real-world feel to each topic
Who Is It For?
This course is for those looking to better understand qualitative market research
It includes those currently engaged in marketing or marketing research related jobs
It also includes students or recent graduates seeking jobs in marketing or marketing research
What Is The Cost?
The cost of the course including the five online sessions is $1,950.00
This costs includes ongoing communications with the instructor following the completion of the course to help build a one on one connection with an expert in the field
There is no charge for the first session, allowing you to opt out for no charge if you don't think it is for you